Saša Marčeta is the founder of the MaxBet group. His journey toward realizing the vision of establishing a successful company, which now employs a large number of people, began in 1992 when he took over the family business. By 1999, he had expanded into international markets, positioning himself as a pioneer of the business revolution in Serbia. Under the slogan “Life is a Game,” the group today employs nearly 2,000 people, or as Saša himself emphasizes, family members. He is also the organizer and participant in numerous socially responsible initiatives. Driven by a desire to create more space and opportunities for culture, art, and science, he founded the Saša Marčeta Foundation. In 2020, he successfully restored and reopened the historic Bioskop Balkan to the people of Belgrade as a fully renovated, multifunctional venue.